Deeko Napkin In A Box

Working in close collaboration with SCA Hygiene, Nexus Designs provided clear, distinct and engaging design directions to form the new product innovation for Deeko Towel In A Box.

With brand strategy and personality established, our brief required the development of six contemporary designer prints for the Deeko Napkin In A Box range with a direction geared towards the entertaining and party arena while remaining friendly in the FMCG environment.

A strong brand presence in the marketplace was imperative. Understanding that an instinctive emotional response determined many consumer purchases, design was fundamental in facilitating an emotional response through carefully considered, engaging and memorable solutions.

Photography: Parallax Photography

Scope

  • Creative Direction
  • Project Management
  • Brand Development
  • Illustration
  • Packaging