Deeko Serviettes — Celebratory Range

In the ongoing battle for shelf-space supremacy, eye catching products are essential. SCA Hygiene approached Nexus Designs in late 2011 to review and provide a new design solution and brand personality for their Deeko Serviette Celebratory range.

From cultural inspirations through to the myriad of fabrics, patterns and products from our interior division, our studio issued a graphic awareness that resulted in a bold and colourful interpretation into the competitive FMCG environment.

The success of these designs led to a rapid increase in serviette sales of 18%.

Photography: Parallax

Scope

  • Creative Direction
  • Project Management
  • Brand Development
  • Illustration