Deeko Serviettes — Celebratory Range

With the threat of being pushed off the supermarket shelves, SCA Hygiene approached Nexus Designs in late 2011 to review and provide a new design solution and brand personality for their Deeko Serviette Celebratory range.

From cultural inspirations through to the myriad of fabrics, patterns and products from our interior division, our studio issued a graphic awareness that resulted in a bold and colourful interpretation into the competitive FMCG environment.

The success of these designs led to a ‘fly-of-the-shelf’ result and an increase in serviette sales of 18%.

Photography: Parallax

Scope

  • Creative Direction
  • Project Management
  • Brand Development
  • Illustration