Gytech

With a reputation in the medical industry as one of the most respected suppliers of innovative women’s surgical and reproductive technologies, Gytech required a brand refresh that would better represent the level of global professionalism they practice.

Essentially a research, source and supply company, our identity represents the far-reaching relationships made to bring in, to a central point, the very best in product from around the world. The use of fine line work linked by distinct reference points creates a visual narrative that encompasses elements of precision, technology and the links in an extensive supply chain with shape references to cell division and a very subtle nod to the constellation Virgo which has, throughout history, often been associated with fertility.

Scope

  • Creative Direction
  • Print Collateral
  • Identity Design
  • Print Co-ordination
  • Packaging & Pattern
  • Signage
  • Visual Communication
  • Brand Guidelines