Handee Paper Towel

With the success of the work completed on the Deeko Serviettes, SCA Hygiene again commissioned Nexus Designs in 2012 to review the brand personality and design for their Handee Paper Towel range.

Utilising the existing packaging and together with limited see-through on pack, our challenge was to maximise the visible areas available and present a premium offering on shelf of the designer prints.

The set of six designer prints formed the everyday Handee range.

Photography: Parallax

Scope

  • Creative Direction
  • Project Management
  • Brand Development
  • Illustration