Laurent Boulangerie & Patisserie

Laurent, the French pastry cook, acquired a prominent retail site in Little Collins Street as the site for his flagship chain of patisseries. Situated on a former ANZ bank site, the client needed a complete remodelling of the space with integrated branding elements including external signage, visual merchandising, staff uniforms and ambient visual displays.

Our combined interior design and graphic design team delivered a flagship design for the Little Collins Street premises, which has been repeated in other Australian and Asian outlets. The intricate work was completed in a very short time frame and with a tight budgetary allowance. The end result has been extraordinarily successful and portrays all the opulence and mystique of a classic French cafe.