Laurent Boulangerie Patisserie

With the flagship chain of patisseries acquiring a prominent retail site in Little Collins Street, the former ANZ bank site was completely remodelled with integrated branding elements including external signage, visual merchandising, staff uniforms and ambient visual displays.

With a short tight frame and a conservative allowance, the intricate work resulted extraordinarily and portrays all the opulence and mystique of a classic French cafe. Together with our interior designers the well considered design has now been rolled out across all its other Australian and Asian outlets.

Photography: Earl Carter


  • Creative Direction
  • Signage
  • Signage & Wayfinding