A large, raw, retail space showcasing small and exquisitely beautiful Japanese handmade products; a combination in need of a clever balancing act. The design brief was to create a welcoming retail environment that allows customers to “discover” Japanese culture and craftsmanship while browsing.
Working in collaboration with our Interior Designers, the signage and display elements were designed to be a part of the space – communicating clearly without intruding on the simple aesthetic of the fitout. A large deep-red translucent dot suspended above a simple monochromatic display of Furoshiki wrapping in the front window quietly implies Japan by it’s nod to the national flag but is also a reference to the central detail of the Monolab logo. Embracing the minimal colour palette of black, white and red; a series of gallery-like cards explain each product ranges’ history, qualities and unique craftsmanship in addition to highlighting the region in Japan it is sourced from.
With considerable front window display space available and the largest object on offer no bigger than a wine bottle, a solution was provided in our simple 3D interpretation of the Monolab logo to create a multiple-level cube structure allowing a range of very small objects to be displayed prominently in an open space.Photography: Peter Hyatt and Nexus Designs
- Creative Direction
- Environmental Graphics