MONOLAB

Used to decorate and identify an individual, family or business identity, MON are Japanese emblems similar to badges or a coat of arms in European tradition. Widely used in stores engaged in traditional crafts and specialties, our client adopted their own MON and name MONOLAB for their inner-city Melbourne store, symbolising the curation, import and display of a range of artisanal Japanese products.

Working alongside our Interior Designers, our brief was to create a welcoming retail environment that allows customers to “discover” Japanese culture and craftsmanship while browsing. Signage and display elements were designed to become part of the space, communicating clearly without intruding on the simple fit-out aesthetic. A large, deep-red dot suspended above simple monochromatic displays of Furoshiki wrapping is a nod to the Japanese flag and central logo detail. The minimal colour palette of black, white and red is further applied to product cards that explain the history, qualities and unique craftsmanship of each product range, in addition to highlighting the region in Japan it is sourced from.

Photography: Peter Hyatt and Nexus Designs

Scope

  • Creative Direction
  • Print Collateral
  • Print Co-ordination
  • Illustration
  • Signage
  • Environmental Graphics
  • Visual Communication