ScalaMirage™ & ScalaDesign™

ScalaMirage™ and ScalaDesign™ – two products from the texture category of CSR Viridian’s Interior & Decorative range were named using a combination of the words scale and strata which together invoke changes to the level of a surface. Featuring acid-etched patterns and formed geometrics respectively, they are part of a full range of decorative glass products created for marketing collateral by Nexus Designs.

Featuring the products tactility by creating a raised print effect with high contrast between matt and gloss light levels we created a unified Sample Kit, Product Brochure and Labelling system that was not only stylish and elegant but would suit the needs of material palette preparation. The outcome provides product representation that will suggest to and inspire skilled professionals who have their own vision and intentions and to provide information for those who are quality conscious, product savvy, open to innovation and looking for unique solutions that will allow them to either fulfil or exceed their design expectations.

Photography: Foliolio

Scope

  • Creative Direction
  • Brand Development
  • Print Collateral
  • Print Co-ordination
  • Illustration
  • Publication Design
  • Photographic Styling
  • Packaging
  • Product Development
  • Product Naming
  • Pattern Audit