SpectraColour™

Nexus Designs, in partnership with CSR Viridian have drawn on our extensive experience both within the Interior Design environment and Product Development sector to audit, review and propose a new selection of colours for the SpectraColour™ range of solid back-painted glass. A contemporary palette of 20 standard colours all grouped into three convenient categories – Neutrals, Brights and Metallics, the range has been carefully curated to coordinate with other current interior finishes and materials.

As an extension to the advice on colour, Nexus Designs consulted with CSR Viridian on Product Naming for this and five other categories within the new Interior & Decorative range. The naming strategy, derived from how each different type of glass interacts with light, led to a visual solution featuring the unique appearance of each product. With the concept flexible across Product Brochures, Sample Labelling and bespoke Sample Kits, Nexus Designs’ graphic designers worked closely with our colour consultants and interior designers to create a fully considered suite of product collateral designed specifically with creative specifiers needs top-of-mind. Even the size of the glass sample itself has been considered to suit the proportions of a common materials palette presentation, along with a removable adhesive label and compact box with easy access to product.

Photography: Foliolio

Scope

  • Creative Direction
  • Brand Development
  • Print Collateral
  • Print Co-ordination
  • Illustration
  • Publication Design
  • Photographic Styling
  • Packaging
  • Colour Consultancy
  • Product Development
  • Colour Audit
  • Product Naming