Villa Vila

Be at home with nature, be at home with the arts, be at home with the unexpected, be at home with… this became the tone of voice that encapsulated Villa Vila’s key customer experience offering – resorts being “a home away from home” where visitors could add to their experience by getting to know the local traditions, food and natural surroundings.

With initial builds in two distinctly different natural environments and plans to expand; our branding concept uses the narrative of place to both differentiate the sites and unify the identity as a consistent mark. The concept takes inspiration from the contours of the rural and natural landscape, referencing the flow and interconnection of valleys, mountains, rivers and rain with a series of organic shapes representing forms found in nature – stones, water droplets, petals etc.

Scope

  • Creative Direction
  • Identity Design
  • Visual Communication
  • Graphic Design