Zagame Rolls-Royce Motor Cars Melbourne

Zagame Automotive Group commissioned Nexus Designs and APCO to design a bespoke showroom for their super-luxury brand Rolls-Royce.

The established corporate identity was based on the opportunity to ‘test bed’ new interior concepts and achieve a fresh vision while targeting interest from a younger market. This unprecedented approach was openly embraced by Rolls-Royce London HQ

Our client’s deep-rooted hospitality history influenced the exceptionally streamlined space planning.

The main Lounge features a dedicated display zone for the Spirit of Ecstasy, the famous icon and muse for Rolls-Royce.

The detailed custom bar joinery epitomises Zagame’s hospitality and is evident through the thoughtfully stocked Bar, while Rolls-Royce merchandise and memorabilia are housed in sleek, black joinery.

The Atelier Colour & Trim Lounge is where your bespoke Rolls-Royce vision is brought to life through samples and a digital configuration screen.

In the Handover Lounge and Gallery, a dramatic, automated, theatrical unveiling occurs revealing the car against a backdrop of precisely coordinated leather wall panelling. Leathers were used to create a sensory experience, their fragrance being synonymous with luxury car interiors.

Perfection was paramount in this retail fitout, one of the largest Rolls-Royce purpose-built showrooms in the Asia pacific region. This exciting retail project for Melbourne introduced contemporary ideas which were embraced by Rolls-Royce London HQ.