PGH Bricks Style Guide
“We are extremely happy with the PGH Bricks Styles Campaign. We’re only a few weeks in and it’s receiving some exceptional results. Well done to Nexus for your integral role in this.”
To form a comprehensive, national promotional campaign for the third time running, the PGH Bricks Style Guide required the refresh and upkeep of a strong visual direction and clear messaging for both customer and architect/specifier markets across multiple platforms.
Engaged to design nine exterior/interior palettes representing emerging and continuing house trends, our role also included art direction for photography and video, content creation and extensive collateral and communications design.
The flatlay and schematic moodboards, showcasing PGH product alongside complementary materials, are dual purpose campaign assets – for customers and home-owners these are practical checklists covering common elements of a build, such as roofing, gutter and fascia, paint colours, window trim and timber or stone finishes. For architects and specifiers, the palettes are inspiration for the consideration of brick as an authentic, flexible and long-term design element.
PGH Bricks Style Guide National Campaign
Commercial Building Products & Manufacturing
Visual Strategy
Campaign Creative
Material Palette Design
Photography Art Direction
Video Art Direction
Print, Packaging & POS Design
Tomas Friml Photography, Marsha Golemac Styling, SIRAP Video Production 2021, Kintaro Studios Video Production 2019
Graphis Design Annual 2023
Silver Award, Print & Branding
Dezeen Awards 2021
Longlist, Graphic Design
Transform Awards ANZ 2021
Winner – Silver, Best Implementation of a Brand Development Project
Fedrigoni Top Award 2020
Shortlisted, Corporate Identity Packaging