Did you know that a large majority of those living with disability and complex support needs, especially from younger age groups, often end up in accommodation facilities unsuitable to their lifestyle, such as aged care? Protimo, from the Greek ‘I prefer, I choose’, offers purpose-built homes and the opportunity for people to live independently, in locations where transport links, community and amenity thrive.
Confident messaging, strong typography and joyful colours ground the visual identity of Protimo, brought to life through illustrations by Melbourne artist Claudia Frittitta, commissioned to give faces to those members of the community whose aspirations and choices can often go unheard. Customised logotype elements make this a unique brand, both trustworthy and playful, that aims to empower people with confidence and choice.
Protimo Living Melbourne
Property & Development
Brand Identity
Illustration Commission
Publication Design
Mark Lobo Photography