The fit-out of the iconic MV Sorrento Ferry was the careful consideration of commercial requirements and stringent building regulations alongside playful storytelling. We entirely reimagined the space planning of the cafe, bar and retail areas, streamlining staff and customer movements and creating clear divides between the service and relaxation areas of the vessel. Unashamedly referencing the ‘glory days of seafaring through bold sailor stripes and sea rope detailing’, as described by Monocle Magazine, we specified marine-grade materials alongside softer detailing such as seat pads that reference ship port holes. Tied together with a bright and engaging integrated signage and wayfinding system, people’s imaginations were captured, connecting them to the marine environment and the movement of their ocean journey.
MV Sorrento Ferry Queenscliff, Victoria
Commercial Interior Design & Graphic Design
Interior Design & Space Planning
Finishes & Fittings Selection
Cafe & Bar Design
Custom Joinery Design
Furniture Selection
Signage & Wayfinding
Brand Identity
Interior Design Excellence Awards 2015
Shortlisted, Hospitality
Eat Drink Design Awards 2015
Shortlisted, Best Cafe Design
Belle Coco Republic Interior Design Awards 2015
Finalist, Best Hospitality
James Geer Photography