The creative campaign for the latest CSR Style Guide provides a comprehensive toolkit of curated materiality to inspire and assist consumers with architectural form, colour and product choice that will inform the future of the Australian built environment.

An industry-leading building products manufacturer across Australia and New Zealand, CSR is behind some of the most trusted and well-known brands for residential and commercial construction.

With expert knowledge of the complex selection and specification process for the building industry, the campaign concept utilises a professional knowledge sharing strategy to build design leadership and commercial appeal through future-focused materiality with wide consumer and industry appeal.

The nine individual design styles are comprehensively detailed by our professional team to include complimentary specifications across roofing, walling, gutters, fascia, feature cladding, paint colours, timber and stone with additional accents such as energy efficiency considerations, botanical plantings and door hardware.